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Paid Media Executive (Penguin Brand)

Could you take our campaigns to the next level?

Our Digital Media team are recruiting for a Paid Media Executive to join them on a permanent basis. You’ll be part of an entrepreneurial team of 4 and will be responsible for defining best practices in how we approach performance marketing; identifying key optimisation opportunities that ensure our authors and their books are widely and effectively marketed.

In this role, you’ll work collaboratively with our marketing colleagues situated within our 9 publishing houses, identifying new media partnerships for our established and debut authors. This newly created role will suit someone who is curious, creative and determined to be a key part of our specialist digital media team, that forms part of our wider Penguin Brand division.

Penguin Brand houses a number of central areas of specialist expertise which support and work closely with our nine publishing houses to connect our books and authors with readers. The department, made up of around 65 people, includes experts from digital marketing, brand, communications, design, consumer insights, events production and more.

The iconic Penguin brand – the only consumer-facing brand in publishing – sits at the heart of what we do. With the recent rapid growth in online sales, we have an exciting opportunity to leverage the power of our brand to help new and different readers discover our books and to champion the causes we care about. We’ve recently undergone an internal reorganisation in our department to help us take advantage of this unique opportunity, which includes building a leading digital marketing team and platform.  

Some of your responsibilities include:

  • Supporting our Head of Digital Media with the development of strategic media execution and measurement plans across our paid media platforms, based on brand and commercial objectives.

  • Actively ensuring that media buyers and team members are knowledgeable and comfortable utilising our central media platforms.

  • Performing quality assurance checks with campaigns, ensuring that line items and creative have been set up correctly and are delivering across all platforms and devices.

  • Effectively communicating status of campaigns, technical issues, launch delays, and delivery issues to internal stakeholders.

  • Supporting divisional marketing with mature media strategies that support key commercial and brand objectives.

  • Identifying media optimisation opportunities utilising the Penguin Smart Spend platform aimed at improving campaign performance.

  • Assisting with documenting, updating and maintaining trafficking and work-flow procedures for client accounts.

  • Identifying new media partnerships or new media products to trial across all media teams.

  • Supporting agency teams with campaign implementation across Penguin media platforms.

To succeed in this role, you will:

  • Already have significant experience managing performance marketing campaigns in programmatic DSP platforms including such as Amazon DSP, DV360, Trade Desk, Verizon or similar.

  • Have some experience of running medium to large, multi-channel campaigns.

  • Have proven experience successfully optimising media campaigns.

  • Be experienced implementing A/B and MVT for media campaigns, with the ability to speak to specific examples and use-cases.

  • Be experienced using 3rd party AdTech and digital media analytics tools.

  • Be a great communicator who can speak fluently about campaign performance and complex marketing problems.

Our approach to hybrid working:

While our offices are places for you to connect, collaborate and celebrate with colleagues, having flexibility about where you work is just as important for doing your best work and for your wellbeing. So, we don’t have a one-size-fits-all approach when it comes to how we work across Penguin Random House UK.

For this role, there are regular meetings and activities that you will need to attend in person mainly at our offices in Nine Elms. Outside of these moments, you can choose to work remotely.

The exact balance of office to remote working can be discussed with your future manager during the recruitment process. What we can say now is that you won’t need to go into the office five days a week (unless of course you want to!)

Please apply with your CV and cover letter by Tuesday 27th September.

What you can expect from us:

Salary: £30,500 - £40,500 dependent on how your skills and experience align to the role, plus bonus and benefits.

Our employees are the heart of our business. We have a range of benefits to reflect our commitment to our employees, some of which are:

•    27 days paid holiday entitlement in year one (plus bank holidays), increasing a day each year up to 30 days
•    Medical cover
•    Life assurance
•    Cycle to Work scheme
•    Discounted gym membership
•    Generous pension scheme
•    Summer working hours (role dependent) 
•    Volunteering policy and charity matching
•    Employee Assistance programme
•    Mentoring programme
•    Extended gender neutral parental leave
•    Access to books and eBooks across Penguin Random House UK
•    Each site has trained mental health first aiders 
•    We plant a tree for every new employee to our business

Our creativity is inspired by different perspectives, so we want our culture to be one of belonging, where everyone feels welcome and where differences are celebrated.

As a Disability Confident Committed organisation, we’re part of the offer an interview scheme. This is where disabled applicants who meet the essential criteria for the role can opt in to get to the next recruitment stage. There may be some situations where volume of applicants means we can’t take all eligible candidates to interview.

We want to make sure disabled applicants can be their best at each step of the recruitment journey. If you need adjustments during the application process, we encourage you to get in touch with us at

Remember, you only need to share what you are comfortable to for us to support your adjustment request. Find out more about our approach here:

We partner with The Book Trade Charity, who provide financial assistance for people looking to get into the publishing industry; you can find more information and talk directly here:

Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee. 

Paid Media Executive (Penguin Brand)

Full-time, Permanent
Administration, Campaigns, Executive, Publishing, Marketing, Communications, Business Development, Digital, Online
Paid Media Executive (Penguin Brand)
Salary description: 
£30,500 - £40,500 dependent on how your skills and experience align to the role, plus bonus and benefits.

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Already have significant experience managing performance marketing campaigns in programmatic DSP platforms including such as Amazon DSP,