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Senior Campaigns Manager (Penguin General)

Are you a creative, confident marketer with experience working in a fast-paced environment?

Penguin General is looking for a creative, experienced and proactive senior marketing professional to join our award-winning Communications team as Senior Campaigns Manager. Our authors include Michelle Obama, Stanley Tucci, Dolly Alderton, Caleb Azumah Nelson, Sathnam Sanghera, Emma Reed Turrell and Diane Abbott, as well as exciting new names in fiction and non-fiction.

The Opportunity

Reporting to the Communications Director, you will lead, plan and execute the marketing element of integrated and innovative launch campaigns for some of our most high profile and bestselling authors.  An expert in every aspect of the current marketing mix, you will work to maintain the award-winning Penguin General Communications team’s position at the cutting edge of creative and sales-driving consumer activity. The successful candidate will be a key voice in our marketing team, bringing their knowledge of the market and prior experience to produce outstanding campaigns. 

You will build strong working relationships with key internal and external stakeholders, including authors and their agents, to provide the highest levels of communicative collaboration.  You will work alongside a team of experts in a friendly and inclusive environment that values individuality, champions creativity, and celebrates individual and team successes.

You can expect to:

  • Create and implement ambitious, strategic marketing campaigns for authors and titles across all the Penguin General imprints, which include Viking, Penguin Life. Fig Tree, Hamish Hamilton and Sandy Cove.

  • Maintain and develop excellent relationships with high-profile and influential stakeholders, such as authors, agents, journalists and global publishing partners

  • Communicate and collaborative effectively with internal departments, including sales and marketing, editorial, rights and international colleagues

  • Play a key role in the acquisition of new books, providing feedback on the audience, positioning and sales potential, contributing to and attending pitches to acquire new talent

  • Line manage up to two reports dependent on experience, with responsibility for all aspects of those reports’ performance and development

What You’ll Bring  

We’re looking for someone who has familiarity with a wide variety of marketing channels and enjoys working in a market-leading commercial environment, able to manage multiple deadlines and prioritise with confidence. You’ll have a proven track record of independently producing standout marketing campaigns for bestselling authors.  You’ll be a creative and strategic thinker who is comfortable using consumer insight and market knowledge to produce market-leading campaigns with real impact and you’ll also be an excellent communicator able to lead and collaborate with a wide variety of stakeholders both internal and external. 

You’ll also:

  • Have excellent interpersonal and communication skills and be confident pitching and presenting internally and externally

  • Be a good listener, who can take multiple viewpoints into consideration 

  • Be a strategic thinker, adaptable, curious and inspiring, bringing new ways of thinking and ideas to the team

  • Be confident and have a positive and resilient disposition

  • Be highly organised with excellent time management to juggle concurrent projects with different lead times

  • Think in innovative and creative ways to create buzz for our books

  • Be knowledgeable and curious about the media landscape and industry and consumer trends

About Penguin:

We’re the UK’s largest publisher; made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of the word publisher. Here, you’ll work with a breadth of talent who all play their part to make each of our books a success. Together, we make books for everyone because a book can change anyone.

How to apply: If this sounds like you, please apply with a CV and cover letter by 11:59pm on Wednesday 12th June.   1st stage interviews will be held over Microsoft Teams between 18th and 20th June.

Salary: Circa £45,000 dependent on how your skills and experience align to the role, plus bonus and benefits.

Competitive benefits package: Our people are the heart of our business, and we work hard to support a culture of responsibility and recognition.

Our benefits include:

  • Financial – income protection, life assurance, childcare allowance

  • Wellbeing - healthcare cash plan, critical illness cover, health checks

  • Lifestyle – enhanced parental leave, tech scheme,

For our full benefits list please visit:

Hybrid working: For this role we expect that you will work from our London office, attending key meetings and working as part of the team in a hybrid environment. We are open to discussing the exact balance of office to remote working through the recruitment process. Please note that over the course of 2024 all of our London-based teams will permanently relocate to our Embassy Gardens office in Nine Elms. We’ll be happy to answer any questions on this as part of the interview.

The recruitment process: You can read about our recruitment process at

As a Disability Confident Committed organisation, we're part of the offer an interview scheme. This is where disabled applicants who meet the essential criteria for the role can opt in to get to the next recruitment stage. There may be some situations where volume of applicants means we can't take all eligible candidates to interview. We encourage you to tell us about any reasonable adjustments you may need by emailing Remember, you only need to share what you are comfortable to for us to support your request.

Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.

Senior Campaigns Manager (Penguin General)

Full-time, Permanent
Administration, Campaigns, Publishing, Marketing, Communications
Senior Campaigns Manager (Penguin General)
Salary description: 
Circa £45,000 dependent on how your skills and experience align to the role, plus bonus and benefits

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We’re looking for someone who has familiarity with a wide variety of marketing channels and enjoys working in a market-leading commercial environment, able to manage multiple deadlines and prioritise with confidence.