This is an exciting opportunity to join this new division in an international company to create a suite of new products and services. A Marketing Manager with a proven track record of successfully marketing online products to join the team. You will be responsible for leading on all marketing for an online learning platform.
- A strategic thinking, business awareness and strong organizational skills
- Proven ability to deliver complex multi-channel marketing campaigns to achieve business objectives
- Strong copywriting and digital marketing expertise.
- Good analytical skills
- Proven experience marketing online products
Leading on all marketing activities for the products within your remit, including the creation and deployment of multi-channel strategic marketing plans with a view to generating sales and developing brand awareness. Developing key messages and leading the creation of targeted and persuasive marketing copy. Managing social media campaigns across multiple platforms to drive engagement. Managing paid advertising campaigns to achieve positive ROI. Managing the conference schedule for your product portfolio. Working with the Product Manager - using analytics to inform improvements to user journeys and increase conversion rates.