A leading independent healthcare publisher is looking for an experienced marketing professional to join their digital audience acquisition team to drive membership and increase subscriptions. You’ll play a key role in the way membership interactions are created, implemented and measured, bringing knowledge of different marketing channels and how they interact, working with industry leading tool-sets and providing thought leadership in digital marketing. This role can be worked remotely or office based.
This role will oversee the communication to the healthcare professional audience through the company’s outreach channels including email, , social media, PPC, client affiliates, partnerships with healthcare organisations and websites, managing all client project communications, from brief to delivery.
You will work with the Digital Data Analyst to monitor the effectiveness of digital campaigns, using data and insight and map and understand the prospect journey and the stages in the marketing funnel.
This is a fabulous new position where you will have the opportunity to develop your digital marketing skills. You will be adept at implementing marketing campaigns to acquire and nurture new subscribers by creating highly personalised, useful content that helps convert prospects to members. You will measure impact and results and you’ll have a nose for investigating data analysis through tools such as Episerver and Google Analytics.
The successful person will ideally have a qualification in Marketing and demonstrable experience in a junior/mid-level digital marketing role. You will need a knowledge of CMS, email marketing and campaign management as well as experience of marketing automation software. You will ideally have experience within the areas of either Scientific or educational publishing experience.
This is a superb role where you will work with a wholly engaged business and in-house content production experts.
For further information please send your CV and a short covering letter.