Skip to main content

Senior Digital Marketing Manager

An exciting opportunity has arisen to join a world leading academic publishing company as a Senior Digital Marketing Manager to drive forward digital marketing campaigns across multiple channels.

Our client is looking to recruit a skilled digital marketing professional for their Higher Education international team, based in their Hampshire office. This role will be mainly responsible for planning and executing marketing campaigns through marketing automation software, working closely with the Marketing and Digital Operations teams to ensure highest quality is achieved.

Key responsibilities:

  • Creating and delivering digital marketing campaigns thorough Eloqua (marketing automation platform)
  • Liaising with stakeholders to plan quarterly and annual marketing strategies
  • Planning strategies across social media platforms and managing integrations on both social media and website
  • Overseeing the creation, testing and segmentation of email marketing strategies, and providing insights to the rest of the team to help maximising the efficacy and quality of multi-channel campaigns
  • Collaborating with the US Digital Operations team to ensure website is kept up-to-date and UX- enhanced
  • Analyse web traffic and usage through Google Analytics and other digital tools

This is a fantastic opportunity for a data-driven and analytical marketing candidate, looking to take on more initiative in a Senior Manager role and act as a true team player. Knowledge of digital marketing channels, SEO practice, and marketing automation tools will be a strong advantage, as this role will be managing multi-channel campaigns.

For a full description of the role, please send your CV with a brief paragraph outlining your relevant skills.

Closing Date: Early applications may be prioritised.

**Inspired Selection operates an Equal Opportunities policy. We treat all employees and job applicants fairly and equally regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status.

In May 2019, Inspired Search & Selection pledged to promote The Book Trade Charity. As a charity, BTBS offer financial help to people (particularly those under the age of 30) looking for jobs in the book trade, including help with interview costs, to help support paid internships and work experience and for other opportunities for development. Please follow this link (http://www.btbs.org/) to check eligibility and further support.

Senior Digital Marketing Manager

Inspired Selection, Hampshire
Full-time, Permanent
Academic
Analyst, Campaigns, Communications, Content, Digital, Fiction, Non Fiction, Online, Management, Publishing, SEO, Strategy, Marketing, Data, Analytics