Senior Marketing Analyst

This global publishing company are dedicated to producing high quality content. The global marketing department is in the middle of an exciting multi-year marketing transformation project, migrating to a new martech stack, and embedding a more customer-centric and data-driven marketing strategy to increase the ROI and value from marketing.

The data and analytics team is responsible for all aspects of growing, managing and enriching our customer data; understanding customer behaviour; analysing and interpreting marketing data; producing marketing reports and dashboards, and playing a critical role in the success of the marketing department as we move along our marketing transformation journey

Knowledgeable and passionate about the power of data and customer insight to shape marketing strategy.

Able to help build data literacy skills across the marketing department.

Able to translate complex data into actionable insights through storytelling dashboards and visualizations.

Ability to liaise with both technical and marketing teams.