Working for this prestigious global publishing house you will manage the planning, implementation and development of engaging, targeted email campaigns, digital advertising, and non-direct mail materials, including scheduling, copywriting, data selection, editing, proofreading, analysis, and reporting. Contribute to campaign testing strategy and execute and report on tests to inform improvements to marcomms activities. Monitor key competitor and market activity in order to make recommendations for campaigns based on findings. Manage social media activity for designated areas. Undertake digital advertising campaigns when required, including copywriting, data, design brief, and analysis. Coordinate production of marketing collateral for designated areas. Proactively support the Executive Marketing Communications Manager in delivery of wider team and department goals.
- Experience of planning, implementing and measuring email, social media, direct mail and digital advertising campaigns.
- A high level of accuracy and keen attention to detail, proofreading skills
- Solutions-focused approach and demonstrated creativity in problem solving.