Are you a data driven, analytical marketer? Our client, a leading professional institution based in South West London is seeking a proactive, results driven Senior Marketing Executive to effectively develop strategies and integrated marketing campaigns in order to acquire and retain members.
Key responsibilities include:
·Develop and execute customer centric, insight led marketing strategies and campaigns which deliver results.
·Take ownership for the delivery of multi-channel marketing campaigns - selecting and segmenting your own data using SalesForce CRM system.
·Deliver compelling message hierarchies and segmentation plans to target and understand the institution's audience..
·Use testing, tracking and automation to deliver effective campaigns and customer journeys
·Measure the effectiveness of marketing spend ensuring ROI is maximised.
·Work closely with the Design team to ensure all marketing collateral is on brand, cost effective and relevant to customers.
·Support the Senior Marketing Team through marketing planning and finding ways to improve overall team performance.
The ideal candidate will have a practical understanding of planning and delivering integrated marketing campaigns and the marketing mix autonomously - including selecting and segmenting your own customer data. You will be highly analytical, and data driven as well as highly organised, with excellent time management skills and have the ability to coordinate and manage multiple projects simultaneously. You will also be a strong negotiator with excellent budget management skills. A knowledge of multi-channel marketing is essential and previous experience in professional publishing will be an advantage.
For a full description of the role, please send your CV with a brief paragraph outlining your relevant skills.
Closing Date: Early applications may be prioritised.
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