Our client is a world class legal publisher based in Central London, they are seeking two experienced Senior Marketing Managers to lead account based, retention marketing in the Academic & Public Sectors and the Legal Sector.
The purpose of the role will be to drive marketing strategy and operational delivery to drive continued revenue growth through retention and business development. Key responsibilities will include:
·Develop and deliver a strong marketing strategy and marketing plan that will define how they go to market for each segment
·Implement a robust marketing plan and deliver this to time and budget ensuring the plan is optimised and adjusted based on analytics and insight
·Be the go to expert on your sector, gaining insight through market research and customer intelligence
·Report to the wider business on the success of marketing activity and use analytics and problem solving skills to drive achievement of the revenue targets, ROI and other KPIs
·Stakeholder management and develop relationships with external suppliers, new strategic partners and senior marketing colleagues
The successful candidate will have a proven track record of leading growth through marketing activities and developing strategies that drive lead generation and retention. You will have exceptional communication skills, and strong influencing skills with the ability to drive change and improve performance. Experience of marketing based segmentation is essential as well as the ability to drive market positioning across multiple channels and audiences.
For a full description of the role, please send your CV with a brief paragraph outlining your relevant skills.
Closing Date: Early applications may be prioritised.
**Inspired Selection operates an Equal Opportunities policy. We treat all employees and job applicants fairly and equally regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status.