This is an exciting opportunity to join this great team and be involved in all elements of a full marketing mix. Refine and extend the value proposition and messaging to enhance and expand the business. Establish and implement best practices across all marketing and branding. Lead the development of customer-centric marketing plans to increase market share. Develop high quality content and messaging both for specific campaigns for the portfolio. Collaborate with diverse colleagues (marketing, sales, product) to help you identify what’s needed, what works and what doesn’t. Establish clear ROI and KPI criteria and assess performance against these responsibilities. Homeworker.
• Enthusiastic, organised and creative
• Familiarity with the library market is advantageous
• Experience of managing campaigns
• The ability to build relationships and work collaboratively with a range of different stakeholders
Support and encourage team members to excel.