An exciting new position of Subscription Marketing Specialist has arisen within a leading international educational publisher, offering an excellent salary, remote working (with occasional travel to the company's Oxford office), and the chance to gain solid international marketing experience, working amongst a supportive and friendly team!
As Subscription Marketing Specialist you will work with the International and US marketing teams to optimise digital subscription marketing activity for International markets and customers. The Subscription Marketing Specialist will develop, manage, measure and execute targeted digital product marketing plans, as well as develop and implement a strategy to build and grow an International digital product community. Responsibilities include:
- Work collaboratively to produce and deliver an annual integrated digital subscription marketing plan which includes clear content and social media plan, customer contact plan and website update plan, ensuring this plan is fully tracked, measured, and delivered on time.
- Work with third parties, and internal colleagues to manage and deliver digital subscription webinar and training programs.
- Profile the market to highlight gaps and key target markets.
- Research and profile what typical customers look like, and analyse the typical customer life cycle.
The Subscription Marketing Specialist will ideally be able to demonstrate solid subscription marketing or digital marketing experience and will ideally have gained this from working in the international schools, education or EdTech sectors, although relevant transferable marketing experience from other sectors can be considered. Experience of working within the Chinese, Asian or Middle East International Schools Market is highly desirable but by no means essential. With excellent communication and analytical skills, you will have a collaborative and proactive approach, and be happy to travel occasionally nationally and internationally (c. 5-10%). To find out more about this exciting new role, get in touch ASAP!
For a full description of the role, please send your CV with a brief paragraph outlining your relevant skills.
Closing Date: Early applications may be prioritised.
** Inspired Search & Selection are a publishing recruitment specialist who operate an Equal Opportunities policy. We treat all employees and job applicants fairly and equally regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status.
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