Marketing Executive

About the organisation

Entering its 30th year, the Women’s Prize for Fiction is the greatest celebration of female creativity in the world. A landmark across the publishing landscape, continuously innovated by the Women’s Prize Trust, as seen by the launch of the Non-Fiction sister prize in 2023. With an audience in the millions, this is a unique and established brand in the world of books. 

The Women’s Prize Trust is a registered charity whose mission is to enrich society by creating equitable opportunities for women in the world of books and beyond. Essentially, we believe that books by women can change the world.

We open up pathways into reading and writing for the storytellers and booklovers of tomorrow. We work with women writers at all stages of development, and all readers, to unlock potential, boost confidence, and increase skills and knowledge. We empower all women to raise their voice and own their story, shining a spotlight on outstanding, ambitious, original fiction by women from anywhere in the world, regardless of their age, race, nationality or background. As a result, we are developing a global community of women writers and readers, reducing social isolation and enhancing mental health and wellbeing.

Read more about our work here

About the role

We have the rare opportunity for a full-time Marketing Executive to join the small but mighty team at the Women’s Prize. The position will report to the Marketing & Audiences Director and will be an integral role within the executive team.

This successful candidate will provide support across a variety of marketing activations, campaigns and events, speaking directly to readers and writers across our digital channels daily and crafting content that aligns with the Women’s Prize Trust’s mission and core values.

You will be fluent across multiple digital content types and marketing channels. You will work on owned, earned and shared digital channels. This might, for instance, mean creating content for and updating the Women’s Prize website and scheduling newsletters (owned), creating social content and engaging with our community (earned), and providing assistance for content and digital activations on partner channels (shared). You will create promotional material for booksellers and libraries, set-dressing for events and decks for a wide variety of stakeholders.

You will be passionate about the Women’s Prize Trust’s mission, excited to work with talent and the world of books in general, and energised by the prospect of a diverse day-to-day role, full of opportunity to be creative and have your voice heard.

Person Specification

Essential skills and experience:

• A good working knowledge of CMS, specifically Wordpress
• Experience with CRM systems, specifically MailChimp
• Experience managing multiple social platforms and a track record of creating engaging brand content across Instagram, Twitter, TikTok, Facebook and others
• Skilled in crafting content and copy that engages with readers be it through our newsletter, website or social media channels
• An understanding of SEO best practices and how to write SEO-friendly copy
• The ability to turn raw data into insight - to interrogate digital analytics and present them in a useful and informative way
• Ability to brief and create marketing assets, applying design guidelines, research print and production houses, etc.
• Experience in creating and updating decks using packages such as Powerpoint, Google Slides, Canva, etc.
• Minimum 18 months experience working in a publishing house, or a marketing or creative role team

Ideal skills and experience

• Experience working with high-profile personalities to amplify our mission and build relationships with them as future ambassadors
• Experience working with influencers, from scouting emerging talent to building rapport to ensure they deliver content and advocate
• An understanding of live and online events in relation to content the key steps to engaging an audience and deliver a memorable experience

Essential attributes

• Excellent time management skills and ability to prioritise tasks in a fast-paced environment
• Detail-oriented & organised: from content to events, your eye is always in the detail
• A social media guru: Insta, Facebook, TikTok, Twitter, YouTube - you interact on a personal and professional level, and love the online book community
• Creative nous and enjoyment of making content – this is a hands-on role
• Fluent writer who understands the power of good digital / social-first copy
• A design eye and understanding of brand
• A self-starter, we are a small team and everyone steps up
• A focussed and positive attitude
• Great relationship-building skills and empathy, with the ability to work collaboratively and network at all levels
• Can think outside the box - how to best engage a passionate audience with book content whilst always giving care and attention to authors and their books
• A reader: readers are at the heart of our community and you understand the role and value of that community
• A strong interest in popular culture, especially in relation to digital marketing, social media and female pioneers

Main Duties

• Implement a content strategy for the website, ensuring it is regularly updated and provides the best user experience.
• Write and edit copy and content for digital marketing campaigns across multiple channels, including web, email and social media
• Lead on CRM activity, writing compelling copy to a high standard and work alongside the wider team to acquire new audiences
• Create marketing material - POS, event set-dressing, goody bag production, researching costs and samples, etc
• Oversee community management processes and social listening scaling insights to the wider organisation
• Analyse performance data and adjust activity as needed to improve KPIs
• Reporting for post-event/project/campaign analysis, through audience surveys and on-the-spot feedback
• Support the planning and execution of on- and offline events, conferences, workshops and award submissions
• Assist Marketing Director’s work with brand partners
• Support on influencer engagement
• Ensure throughout all messaging awareness of the Women’s Prize Trust is pivotal, crafting narratives that focus on the mission and values of the charity

Benefits

• Annual salary £27 - £30k dependent on experience
• 35-hour working week with flexible working available and the need to attend events in the evenings and weekends, with time-off-in-lieu available
• Role is remote-based with a certain amount of face-to-face with London-based team
• 28 days paid holiday plus bank holidays
• Pension contribution following probationary period

Admin

Please apply via Creative Access with a cover letter of no more than two pages outlining your suitability for the role and a CV by the deadline of 9am on 12th July 2024. If for some reason that you cannot apply via Creative Access, please apply to jobs@womensprize.com

In your covering letter, please indicate why you are interested in this role and how your experience and skills match the person specification. Please also complete an Equal Opportunities Form

The Women's Prize Trust is committed to diversity and to providing equal opportunities for all. WPT is especially interested to hear from candidates from backgrounds, communities, perspectives and skillsets that are under-represented in publishing and the arts sector.

We actively encourage all applicants to share with us how you might perform best throughout our recruitment process as such should you wish for us to adjust the process in order for you to shine please get in touch: jobs@womensprize.com

Only successful candidates will be contacted.

Deadline for applications is midday on Friday 12th July

First-Round interviews will be held in the weeks of 15th and 22nd July 2024

Second-Round Interviews will be held in the week of 5th August 2024