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Content Assistant

Yoto is an interactive audio platform that aims to change the way children access audio content. The Yoto ecosystem revolves around a curated library of stories, music, activities, sound effects, podcasts and radio. Children listen to the content on Yoto Player, a safely connected speaker that is controlled using physical cards with NFC technology. Additionally, the Yoto App allows parents to retain a level of control, enabling volume control, remote play and more.

We’ve launched UK, EU, US and Australian websites, won multiple awards including TIME’s Best Invention 2020, and have enjoyed a ton of good press and reviews from customers around the world.

Our content partners include Roald Dahl Story Company, Penguin Random House, Hachette, Macmillan, HarperCollins, Sony Music, Naxos, Storynory and more. We are well-funded - backed by leading investors and run by experienced entrepreneurs.

We have a fast-growing London-based team with a US office, in Brooklyn, NYC. In 2021 we announced partnerships with Disney and LEGO DUPLO and have a pipeline of new products and original content to roll out through 2022.

The role:

Whether licensed from industry-leading publishers or record labels, or created from scratch by our in-house creative team, we strive to bring only the best of the best children’s audio content to the Yoto platform. We’re looking for a highly-efficient and organised Content Assistant to support the busy content team by providing a range of administrative and creative tasks, as well as contributing to the growth of Yoto at an exciting moment in the company’s journey.

What you’ll be doing:

  • Assisting the Product Manager (Content) with managing a catalogue of 850+ cards at various stages of production.
  • Proofreading all copy and checking printer proofs before they go to print.
  • Acting as a point of contact for publisher/artist queries and retrieval of assets and using various approvals systems to request and receive permissions and assets from licensed partners.
  • Organising all partner art and audio files from publishers and record labels and gathering and inputting metadata for all titles into our Master Card Tracker.
  • Briefing in new titles and icons to the Design team using their Work Operating System.
  • Uploading and maintaining live podcasts, creating card IDs, testing icons, clipping audio previews and scheduling, setting up and taking down free content in the app.
  • Supporting Yoto Radio and Yoto Sleep Radio by searching for new music and checking the quality of current live music.
  • Assisting with the royalty tracking and reporting process for music and licensed cards and sharing royalty statements with partners.

Experience you might have:

  • Experience of proofreading copy and providing clear feedback
  • 1-2 years administrative experience in a comparable role
  • Confident using a range of IT systems
  • Excellent organisational skills
  • Good eye for detail and an ability to learn quickly
  • Ability to work within a fast-paced industry and stick to deadlines
  • Knowledge of the children’s media/entertainment sector - Publishing/TV/Film/Toy & Licensing - and/or the UK & US audio market highly preferred

What we offer in return:

  • £25,000-£27,000 (based on experience) and equity (tax-efficient EMI share options)
  • 25 days holiday
  • Workplace pension
  • We operate a flexible work environment with offices in Kings Cross
  • Exciting ride in a fast growth start-up

Drop us an email at with the header “Content Assistant”, your CV, and any relevant work/links that you’d like us to see.

Application deadline: 5th November 2021.


Content Assistant

Yoto Play, London
Full-time, Permanent
Administration, Assistant, Content, Publishing, Communications, Business Development
Content Assistant
Salary description: 
£25,000-£27,000 (based on experience) and equity (tax-efficient EMI share options)

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1-2 years administrative experience in a comparable role