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My Job in 5: Chloe Moss

Chloé Moss from Carlton Books takes the reins of My Job in 5 this week to tell us all about her work as a Digital Communications Executive.
Written on 04/10/2019 - 16:13

1) Describe your role.

I plan digital marketing campaigns, social media schedules, create content and work with influencers for a non-fiction publishing house - Carlton Books. I work across a variety of genres, from children’s to military history, which means no day is the same in the office. My time is split between writing and planning, meeting authors and collaborating with animators, videographers and photographers to create content for our latest book campaigns - it’s all really exciting!


2) What do you like about your role?

I love learning about how digital campaigns are constructed, especially the psychology behind why people buy. With paid social you can really see this in action, it’s amazing how much data is stored on social networks and it really gives me a buzz to see campaigns my team has created in action. I also love working on video, I normally take on the role of a producer, working with a videographer who will film and do post-production.


3) Which new projects or titles are you working on at the moment?

We publish over 250 titles per year, so I work on a lot of different books. Currently, I’m working on Pride by Matthew Todd, which documents the milestones in the fight for LGBTQ+ equality, a very important read. We also have an augmented reality book coming out soon Toy Story: Woody’s Augmented Reality Adventure by Jane Kent, who wouldn’t want a life-size Woody in their living room?


4) What skills do you need for your role?

You need to be very creative, know social media platforms inside out and keep up-to-date with the latest digital marketing trends. It helps to know how to write persuasive copy, be able to communicate with people from all walks of life and you have to be really organised - there is always a lot to do.


5) What advice would you give to those looking to work in the industry?

Go to as many industry events as possible and talk to people, make contacts, the industry is smaller than you think. Take internships and keep positive through any knock-backs. If you are from a BAME background, apply to publishing jobs through Creative Access (, they tend to advertise a lot of jobs for great publishers and were very helpful to me at the start of my career.