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My Job in 5 featuring Kim Osborne

PR and Marketing officer Kim Osborne shares what it's like to oversee the digital presence at the Roald Dahl Museum.
Written on 09/27/2018 - 15:09
  1. Describe your role.

I look after the Museum’s digital presence, including our website and social channels, creating content to promote all aspects of the Museum’s activity. This includes our events programme, Café and retail offer. I’m also the in-house designer for the Museum, creating our printed and digital marketing content, and designing everything from menus to school resources for the various departments across the Museum. 

  1. What do you like best about your role? 

It’s a pretty varied role and one that touches on all areas of the Museum. I might be meeting with the Collections team to plan some blog posts, taking product photos with the Retail team, creating some films for Facebook, and designing wall graphics all in the same day. There’s never a dull moment, and always something new to get your teeth stuck into. It also helps that I get to work with a great team in a great Museum. 

  1. Which new projects or titles are you working on at the moment? 

We’re currently focusing on the Museum re-opening (we were closed over the summer due to a flood), then looking towards promotion for our October half-term and Christmas events. We’ve also got some new exclusive Roald Dahl products for the Museum launching soon, including a new Museum edition book – but I can’t tell you which one yet! We'll be promoting these on on the run-up to Christmas.

  1. What skills do you need for your role? 

Certainly creativity! My background is in graphic design which has proved to be a very useful skill to bring into this role, but you also need to be a good timekeeper and be able to switch between various projects frequently. There’s often a tight turnaround, and lots of projects vying for attention so keeping on top of things is essential. Good communication skills are also fundamental - not just with your audience, but with the various teams and suppliers you work with. 

  1. What advice would you give to those looking to work in the industry? 

It’s always useful to see what other organisations are doing online so keep an eye on their pages and try to keep up-to-date with new ideas and ways of doing things. You could also start creating your own content; set up your own blog or make some videos – developing your skills will always add more strings to your bow.