Publicity roles in publishing

Personalisation Lead

About Penguin We’re the UK’s largest publisher; made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of ...

London Penguin Random House ref: (Ref_28437) 2 days ago

Job Sector	Publisher
Job Type	Marketing Publicity
Employment Type	Full-time Hybrid Permanent
Salary and Benefits	The salary for this opportunity is c.£46,000, depending on how your skills and experience align to the role, plus bonus and benefits.
Skills	Significant experience of creating multi-channel personalisation strategies, frameworks and use cases; Strong understanding of marketing technology infrastructure and customer data structures; A strong understanding of digital marketing channels; Strong analytical skills which you’ll apply to develop our personalisation strategy; Experience using personalisation tools such as Adobe Target, or equivalent personalisation platforms; Comfortable prioritising competing tasks and appropriately managing multiple stakeholders across our Brand division and wider publishing community; Relevant experience in project management with the ability to coordinate and manage cross-channel campaigns; An understanding of HTML, CSS, JavaScript would be advantageous; Highly collaborative with extensive interpersonal skills and ability to build strong relationships with multiple stakeholders both internally and externally; Works effectively and inclusively with a range of people, both within and outside of the organisation; Demonstrates determination, resourcefulness and purpose to deliver; A growth mindset.